Michael Ayala 5th period
10/27/14
1. Explain when it is most likely that a design speaks to the
emotion of a target observer.
Advertisers have employed emotion to sell
products and build trust since the dawn of advertising (sometime around when
the fictional world of Mad Menstarted).
The best commercials sell a feeling or an
idea more so than an actual product. Chipotle’s Scarecrow is a perfect example of this—the ad is
an emotional story that reaches far beyond selling burritos.
2.
What elements make up effective web design, and how can artists leverage these
tools in their work?
Effective emotional design is also focused
on simplicity. Not purely for the sake of aesthetics, but because it is easier
to trigger a single emotion response than several.
This means limiting a visitor’s choices to
one or a very few options, then leading them there by evoking an emotional
response, such as “I need this to solve X” or “This made me laugh so I want to
tell my friends about it”.
3. Generally speaking, why is emotionally attractive design
relevant to the graphic design artist? Clear and easily understood. This means navigation nomenclature makes sense and any
calls to action are logical next steps.
Visually appealing. Design looks professional, consistent and elements of
the layout are in expected places.
Enjoyable. The design wants to be looked at, the writing wants to
be read and there are cues a visitor wants to follow to further pages.
Memorable. What about the
design stands out? Is Unique?
Personal. No pretenses or
corporate machinations. It reflects the honest personality of what it represents.
4. Do you agree with the descriptions given that the emotions
match the colors, as they are shown on the website? Why or why not?
Yes, I believe that the descriptions given us a
sense of humanity and makes us understand what we can create as human with our
emotions using web design.
